E-commerce Marketing
Campaigns must include:
- Paid Online Advertising (PPC)
- Natural Search Optimisation (SEO)
- Conversion Rate Optimisation (CRO)
- New Customer Acquisition
- Online Sales
- Automated Cart Recovery
- Trust Enhancement
- Omnichannel engagement
Advanced eCommerce Marketing Strategies
The marketing dynamics of an eCommerce website are significantly different from those of a traditional website looking to generate enquiries. Unlike service-oriented businesses, eCommerce sites require a meticulously designed, data-driven approach to audience acquisition, conversion rate optimisation, and long-term customer retention. At Teknet we employ an evidence-based methodology to implement bespoke marketing strategies that amplify online sales through highly focused traffic generation, enhanced site performance, and cultivated brand loyalty.
A/B Testing
Continuous testing of both marketing materials and the site are required to constantly improve
Website Design
We use advanced CRO tactics in our site designs, so you hit the ground running
Strategy
A plan is developed around your budget to ensure steady and continuous growth
SEO Optimisation
The site is optimised for both high traffic 'awareness' terms and long tail 'purchase' terms.
4 Steps to Success
The process of building a profitable online eCommerce business is not ‘dark arts’ but based on ‘tried and tested’ proven strategies that deliver.
Website design
Making the website easy to navigate with a very simple checkout process.
The Right traffic
Not all traffic is good, you need to target the buyers, not the researchers
cart recovery
Automated cart recovery systems are an absolute must have!
Testing
You cannot improve without testing, test everything! and then test it again.
The Nature of High-Performance eCommerce Marketing
eCommerce marketing is not merely an exercise in traffic generation; it is a multifaceted approach that requires precision-targeted campaigns to attract high-intent consumers and seamlessly guide them through the purchasing funnel. Effective strategies must extend beyond brand exposure to ensure optimised conversion pathways, reduced friction points, and maximise customer lifetime value. Our comprehensive approach encompasses all of those core principles:
Book a meeting
It costs nothing to meet with us and see what we can do, so schedule a meeting now
Comprehensive Ecommerce Marketing Services
SEO-Optimized Growth Strategies – Advanced keyword research, technical SEO enhancements, and content-driven ranking tactics to enhance organic discoverability.
Performance-Optimised PPC Campaigns – Data-backed paid advertising initiatives designed to generate immediate, high-quality traffic with measurable ROI.
Automated Customer Engagement – Automated email and SMS marketing solutions designed to recover lost sales, drive retention, and enhance brand engagement.
Social eCommerce Acceleration – Leveraging platform-specific strategies to enhance audience engagement, brand advocacy, and direct-to-consumer sales.
Conversion Rate Optimisation (CRO) Methodologies – A/B testing, heat mapping, and behavioural analytics to refine the user journey and maximise transactional efficiency.
What Our Clients Say About Us..?
CT Paper
Teknet have designed and built a fully bespoke stock management system that manages every process within the business, from stock purchase, through production into delivery and off to sales. we always know exactly what we are sat on and how the months are going in real time, its Amazing!
The Log Group
I would just like to say how absolutely impressed i have been with the team at Teknet from the start of our journey to now with 2 full SAAS solutions online with customers and 2 more now in development. We now have www.lorrylog.com and www.forkliftlog.com online both with paying customers and 2 more ‘log’ solutions currently in development. There ability to understand what we want and translate it into a fully working system was uncanny. if you are looking for bespoke software then get in touch with Julian, he really can deliver.
Tonic Day Spa
I have been working with Julian and his team for over 25 years now, he always does a great job and my website just works great. I would not trust anyone else to do me websites any more.
RYPT
We went to Teknet on a recommendation to build an ecommerce website for our new supplement brand. I must say that i have been absolutely impressed with Julian and the team, they have advised us on everything from start to finish to make sure we get a high performance site, nothing was too much trouble for them. Great company!
Your Protein
Teknet built us a new eCommerce website at the start of lock down as our retail shops had to close, by the time we reopened our online sales were out performing some of our retail outlets at a fraction of the cost. We have now sold some of the retail outlets to concentrate on our online presence.
Haunting Nights
I first met Julian many years ago when he was working for a company that i worked at, he did an amazing job for them so when i set up for myself i wanted him to build us our site and wow, its a fully bespoke ecommerce site that has also automated many of our time consuming admin activities that allow us to operate far more events efficiently. You cannot go wrong with Teknet!